WTA renews partnership with Sony

Tennis Betting Lines

03/08/2010 - St. Petersburg, FL (Sportsbook Betting Lines) - The WTA Tour and Sony Ericsson announced a two-year extension of their existing partnership on Sunday.

The deal will now keep Sony as the lead global sponsor for the tour through to the end of 2012.

"We are very pleased that Sony Ericsson will remain our partner and we look forward to continuing to deliver to fans and taking women's tennis and Sony Ericsson to new heights through our joint vision for the future of the sport," said Stacey Allaster, chairman and CEO of the Sony Ericsson WTA Tour.

Sony began partnering with the tour in 2005.

Casinos--online Tennis Betting News

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SPORTS BETTING - Tennis is an underrated and under-utilized bettors' sport.

Ten years ago, at just about this time, I called Alan Boston in Vegas and left him a voicemail that went something like this (abridged version): "Hey Alan, Chad Millman from ESPN The Magazine calling. I want to do a book about wise guys, you in?"

A couple weeks later I got a message back (abridged version): "I don't know, maybe," Boston said. "Call me and we'll talk about it. But not later today. I got $1,000 on Andre Agassi to win the French Open at 40-1, and he's in the finals."

Here's what happened next (abridged version): Agassi won his tourney. Boston won his $40,000. I wrote sportsbook.

In the ten years since, how much has been wagered on the big-time tennis events? Put it this way: The Nevada Gaming Commission doesn't even track the number year by year because it's so small.

"Tennis makes up about one-tenth of one percent of our take," says Lucky's bookmaking boss Jimmy Vaccaro. "The last big golf major we probably had $100,000 worth of bets. In tennis, we might have written two big tickets."

Tennis' lack of popularity amongst the American bettoratti is no surprise, really. For starters, the biggest sports betting holidays -- the Super Bowl, the NCAA tourney -- are must see TV. People, at least the degenerates I know, plan vacations around watching those events in Vegas sports books.

But Wimbledon? Doesn't exactly reel in the whales. "Seriously, it's the nuts as an event," says Boston. "But who even knows when it's on?"

Here's another reason that helps explain why golf gets traction, something I call "The Bubbe Theory." My Bubbe is pushing 95 and has cataracts so bad that, to her, even the most crystalline Chicago day is mostly cloudy. But she still listens to the Cubs games, and she still calls me in a fit if she disagrees with something Rick Telander writes in the Chicago Sun Times. She's a sports fan. If she doesn't know you, you're just filling a niche. And niche players, even historically good ones like Roger and Raf, don't drive betting volume. Only the highest profile names attract square money, which inflates wagering totals like a shot of saline to the lips. Bubbe, and the public, loved Agassi, tennis' last cross-the-rubicon, mainstream draw. She also has a crush on Tiger. She's given me standing orders to put a sawbuck on the big cat whenever I walk through a sports book (or mistakenly tap into one via my Internet machine.) That explains why the Masters is getting $100K in action at some books while the four tennis majors might not get that combined this year.

This isn't a case of tennis being a difficult sport to bet. In fact, in Europe, it's probably the second most popular sport for gambling after soccer. Granted, as the WSJ football betting last week and The Mag's Shaun Assael examined in even greater depth last year, that might be because gamblers across the pond see it as an easy game to fix. But it could also be because, over there it holds the kind of sway the big two do over here.

Street corners in Spain are peppered with public courts and kids doing their best Raffy impressions. In some war torn parts of Eastern Europe poverty-stricken kids view tennis as an escape route, like football or basketball here. A couple years ago The Mag's Lindsay Berra wrote a great piece about Belgrade's Jelena Jankovic, Ana Ivanovic and Novak Djokovic. They learned the game as kids while bombs were raining down on their homeland. They practiced in drained swimming pools. Not exactly Nick Bolletierri conditions.

In the United States, casual fans think tennis is played four times a year. But on the tightly packed European continent, national interest in homegrown talent runs deep every weekend. Of the ATP's current top 20 players, only two, tennis betting and James Blake, are American. Fourteen are from Europe, representing six different countries.

No wonder fans from Lisbon to Bhudapest get jacked up for the net game, whether it's Wimbledon or a low-level tourney like the Estoril Open in Portugal (congrats to Spain's Albert Montanes for winning that one, btw). Chances are good that someone representing their flag will not only be playing, but have a shot at winning.

And that's all any bettor can ask for.

To visit this sports book go to MySportsbook.com for all your football betting needs.

Albert Pujols to be This Year's Home Run Champ Says Online Sportsbook

Barry Bonds is a 50-1 long shot to be this year's home run champ odds.  The favorite to be this year's home run champ is none other than Albert Pujols, however.

Now that Barry Bonds is signed and in Giants camp, it is on to his pursuit of all of sports most prestigious records: the all-time home run mark. Bonds sits just 21 homers shy of tying Hank Aaron for the career mark at 755. Word out of Giants’ camp is that Bonds is the healthiest he has been in a few years. Bonds is just two seasons removed from his injury riddled 2005 campaign where he played in only 14 games and hit only 5 home runs. He did come back last year and had a solid season hitting .270 with 26 bombs. All eyes will be on Bonds this spring and summer not only because of his home run chase but his highly publicized steroid abuse allegations. If and when Bonds breaks the record, he surely will not get the positive attention one should for breaking a record that was once thought of as “unbreakable”. Despite Bonds decent season last year, he is just 50-1 at MySportsbook.com to lead the MLB in long balls this season.

Not surprisingly, the favorites to go deep the most times this season are Albert Pujols 5-1, Ryan Howard 6-1, David Ortiz 8-1 and Alex Rodriguez 12-1. With 49 homers, Pujols finished second in the National League behind Howard (58). Pujols is considered the favorite due to the consistent power numbers that he has posted since breaking into the league in 2001. Also one must consider the fact that he played in 16 fewer games then Howard did due to an injury. Howard smashed 58 homers in his first complete season of big league play en route to the National League MVP odds award. He silenced his critics by successfully hitting left-handed pitching. Howard also displayed the ability to use his power to the opposite field. Two attributes which should keep Howard amongst the league leaders in long balls for years to come. From the American League representatives, David Ortiz leads the field. Ortiz was second in the majors last year with 54 home runs. Except for 1999 when he only played in 10 games, Ortiz has improved on his home run numbers each year he has been in the majors (1997).

Be sure to log onto online sports betting site MySportsbook.com to check out the odds for who will lead the MLB in home runs this season. Below is just a sample of the players listed. With the highest credit card rates in the industry, MySportsbook.com is the place to bet on baseball this summer.

World Series odds

Adam Dunn 15-1

Albert Pujols 5-1

Alex Rodriguez 12-1

Alfonso Soriano 15-1

Andruw Jones 25-1

Barry Bonds 50-1

Carlos Delgado 40-1

David Ortiz 8-1

Jermaine Dye 40-1

Ken Griffey Jr. 100-1

Lance Berkman 40-1

Manny Ramirez 20-1

Richie Sexson 40-1

Ryan Howard 6-1

Travis Hafner 20-1

Vladimir Guerrero 40-1

To visit this online sportsbook got to MySportsbook.com - this sportsbook accepts credit cards.